Wisconsin's Public Liberal Arts College

Business (BUS)


2010-2012 Catalog

Business (BUS)

100 Introduction to Business (3) Introduction to the organization and operation of business enterprises; a survey of management, finance, distribution, production, risk, business law, and other business activities. Designed for students who are undecided about a major. Closed to students admitted as majors in the Department of Business and Economics. S12, S12

211 Business Law I (3) Legal principles relating to business transactions. Includes the legal and social environment of business, contracts, choice of business entities, and selected elements of the Uniform Commercial Code. F10, S11, F11, S12

212 Field Studies in Business (1-3) Provides non-traditional adult learners with limited business experience and presently enrolled freshmen and sophomores an opportunity to apply general business knowledge to selected business projects. Prerequisites:* Consent of cooperating instructor and department chair. Pass-Fail only. F10, S11, F11, S12

270 Business Statistics (3) Introduction to descriptive and inferential statistics as applied to business situations. Includes tabular, graphical and numerical summary measures; probability distributions; sampling and sampling distributions; hypothesis testing; analysis of variance; and regression/correlation analysis. Prerequisites: ITS 108 with a grade of C- or higher. F10, S11, F11, S12

288 Independent Study in Business (1-3) Concentrated study of various business problems. Prerequisite: Consent of cooperating instructor and department chair. F10, S11, F11, S12

301 Study Abroad (0-6) Field trips designed by department faculty to give students direct experiences in foreign countries. Each program includes preparatory reading, orientation meetings, a faculty-supervised study tour, and a detailed written evaluation of learning situations associated with the course. With consent of the relevant program and content adaptation, programs provided by other agencies can be considered for this credit. Students must obtain approval for taking these courses prior to participation. Otherwise the course may not count. For specific degree requirements consult your advisor. Course can be repeated only if the content is different. Prerequisite: Consent of the instructor. F10, S11, F11, S12

306 Quantitative Models for Production and Operations Management (3) Application of basic quantitative and qualitative techniques for problem solving in production/operations management. Includes linear programming, transportation and network models, inventory models, queuing models, project management, forecasting and decision theory. Prerequisites: * Non DBE majors: junior-level status (obtain override form from authorized representative, Erlanson Hall 301). F10, S11, F11, S12

363 Business Ethics and Social Responsibility (3) Explores moral and ethical theories such as ethical fundamentalism. Theories are then applied to "real world" situations in the United States and around the globe. Covers classic cases in business ethics, current cases and trends such as Sarbanes-Oxley and the social responsibility of business. Especially useful for students studying management, finance, marketing, accounting, and international business. S11, S12

370 Principles of Marketing (3) Introduction to terms, definitions and concepts integral to the strategic planning and decision-making involving the components of the marketing mix: product, price, promotion, and physical distribution. Emphasis on market analysis, delivering value and establishing competitive advantage. Coverage of current trends in marketing. Prerequisites: * Non DBE majors: junior-level status (obtain override form from authorized representative, Erlanson Hall 301). F10, S11, F11, S12

371 Consumer Behavior (3) Application of concepts from the disciplines of psychology, sociology, anthropology, and economics that affect purchase decisions of individuals. Current literature in consumer psychology is explored in its relation to marketing strategy. Prerequisites: *, BUS 370. S11, S12

373 Advertising Principles and Design (3) Basic introduction to advertising with an emphasis on design for print and electronic media. Prerequisite:* BUS 370 or COMM 170 or consent of instructor. S11, S12

375 Public Relations (3) Introduction to principles, theories and skills of public relations, including a study of its problems, impact and potential. Prerequisite: *, BUS 370 or COMM 170 or consent of instructor. F10, F11

380 Principles of Management (3) Introduction to the basic tools and requisite knowledge associated with businesses and their management as well as the broad concepts associated with the challenges of managing within organizations. Examines various management functions, and gains in-depth understanding of the working and behavioral complexities that arise in organizations. Prerequisites: * Non DBE majors: junior-level status (obtain override form from authorized representative, Erlanson Hall 301). F10, S11, F11, S12

382 Human Resource Management (3) Examines current theoretical and research developments related to human resource management and human resource practices as they relate to the planning, recruitment, selection, training, and management of the human resources within an organization. Prerequisites: * Non DBE majors: junior-level status (obtain override form from authorized representative, Erlanson Hall 301). F10, F11

400 Business Internship (2-7) 0pportunity for students to earn academic credit by extending classroom learning to area business settings. Students obtain the cooperation of an employer and prepare a learning contract. Pass-Fail only. Prerequisites: *, consent of cooperating instructor and department chair. F10, S11, F11, S12

405 Small Business Management (3) Inter-functional study of the small business. Emphasis on business plan preparation, forms of organization, and management problems unique to the small business. Includes preparation of a business plan or field research project in small business. Prerequisites: * F10, F11

411 Business Law II (3) Includes contemporary employment law topics, and additional topics such as bankruptcy, commercial paper, secured transactions, agency, partnerships, corporations, personal property, and real property. Prerequisites: *, BUS 211 or consent of instructor. Non DBE majors: junior-level status (obtain override from DBE authorized representative, Erlanson Hall 301). S11, S12

412 Field Studies in Business (1-3) Provides non-traditional adult learners with limited business experiences and presently enrolled freshmen and sophomores an opportunity to apply general business knowledge to selected business projects. Prerequisites: *, Consent of cooperating instructor and department chair. Pass-Fail only. F10, S11, F11, S12

430 International Business (3) Introductory survey of the nature of international trade, including the international environment and management in a foreign environment: trade flows; international monetary system; foreign exchange markets; conflicts arising from national economic policies; foreign investment; and marketing, finance, production, and labor relations in a foreign environment. Prerequisites: * Non DBE majors: junior-level status (obtain override from DBE authorized representative, Erlanson Hall 301). S11, S12

474 Retail Marketing (3) Principles of establishing and operating a retail business. Topics include retail market analysis and research, store layout, atmospherics, merchandising, pricing, sales, advertising, promotion, inventory management, and examination of current trends. Emphasis on retail strategy and the evolution of shopping culture. Prerequisites: *, BUS 370. F10, F11

475 Professional Selling and Sales Management (3) Study of the theories and applications of professional selling and sales management. Development of persuasive communications strategies for specific applications. Emphasis on organizational and presentation skills to provide students with opportunities for practical sales experience. Prerequisites: *, BUS 370 S11, S12

477 Public Relations Cases and Problems (3) Classroom and field experience in public relations skills and practice dealing with community, educational and industrial affairs. Emphasis on practical application. Prerequisite: *, BUS 370. S11, S12

482 Marketing Research (3) Designed to help students become intelligent users of marketing research information. Introduction to the variety of qualitative and quantitative methods available to assist marketing managers in decision-making. Explores alternative methods available to collect and analyze data. Prerequisites: *, BUS 370. F10, F11

484 Marketing Strategy and Brand Management (3) Designed to assist students in applying knowledge and analytical skills in comprehensive marketing strategy development. Integration of decisions regarding all dimensions of the marketplace offering. Analysis of challenges facing marketing managers. Emphasis on utilizing a structured planning process to achieve marketing goals. Prerequisites: *, BUS 370. S11, S12

488 Independent Study (1-3) Concentrated study of various business problems. Prerequisites: *, Consent of cooperating instructor and department chair. F10, S11, F11, S12

495 Strategic Management (3) Integrative approach to the formulation and implementation of strategy within business or administrative type organizations. Capstone course drawing on the functional analytical tools, managerial concepts and techniques developed in previous business administration and economics courses and includes a senior experience component. Prerequisites: *, BUS 370, 380, FIN 320. F10, S11, F11, S12

499 Seminar in Business (1-4) Studies of recent trends and practices in business and business education. Prerequisite: Junior-level status. F10, S11, F11, S12  

* Prerequisites: ACCT 200, 201; BUS 270; ITS 108; ECON 250, 251; MATH 151 or 240; WRIT 101, 102; COMM 110; all but 12 credits of remaining General Education requirements

 


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