Wisconsin's Public Liberal Arts College

Business Administration


2010-2012 Catalog

Business Administration

Business Administration Program Top of Page

Faculty and Academic Staff

Kay Biga, Senior Lecturer
Ethan Christensen, Assistant Professor
Bruce Kibler, Assistant Professor
Rick Moran, Senior Lecturer

For information about Department of Business and Economics admission requirements and policies, see Accounting.

The Business Administration major works toward developing effective decision-makers and leaders in both the private and public sectors through a strong practical business education as well as a comprehensive liberal arts education. The Business Administration major offers concentrations in areas of study designed to equip students for immediate entry into professional positions.

The Business Administration major is designed to engage students in critical thinking so they can analyze problems, implement strategies, and contribute to the success of a business organization.

While pursuing the Business Administration major, students study under highly qualified faculty members who have expertise in their specialized fields as well as extensive business experience.

The Business Administration major provides degree concentrations that instill excellence, build confidence, and develop strong leadership skills that graduates can use throughout their careers.

The Business Administration major offers the following concentrations:

            Finance

            International Business

            Management

            Marketing

Business Administration Major Top of Page

40 credits

Required courses:

ITS 108            Business Computer Applications - 3 credits
MATH 151      (Calculus) or MATH 240 - 3-4 credits
ACCT 200      Financial Accounting - 4 credits
ACCT 201      Managerial Accounting - 3 credits
BUS 211         Business Law I - 3 credits
BUS 270         Business Statistics - 3 credits
ECON 250      Principles of Microeconomics - 3 credits
ECON 251      Principles of Macroeconomics - 3 credits
WRIT 209        Business and Professional Writing - 3 credits
FIN 320           Principles of Finance - 3 credits
BUS 370         Principles of Marketing - 3 credits
BUS 380         Principles of Management - 3 credits
BUS 495        Strategic Management (Capstone) - 3 credits

Only available to students who are not comprehensive majors in the Department of Business and Economics.

Business Administration Major (Comprehensive) - Finance Concentration Top of Page

61 credits

Required core courses:

ITS 108           Business Computer Applications - 3 credits
MATH 151     (Calculus) or MATH 240 - 3-4 credits
ACCT 200       Financial Accounting - 4 credits
ACCT 201       Managerial Accounting - 3 credits
BUS 211         Business Law I - 3 credits
BUS 270         Business Statistics - 3 credits
ECON 250       Principles of Microeconomics - 3 credits
ECON 251       Principles of Macroeconomics - 3 credits
WRIT 209      Business and Professional Writing - 3 credits
FIN 320          Principles of Finance - 3 credits
BUS 370         Principles of Marketing - 3 credits
BUS 380         Principles of Management - 3 credits
BUS 495         Strategic Management (Capstone) - 3 credits

Required concentration courses:

FIN 321          Managerial Finance - 3 credits
BUS 306         Quantitative Methods - 3 credits
FIN 420          Principles of Insurance and Risk Management - 3 credits
FIN 426          Investments - 3 credits

Either:

BUS 430         International Business - 3 credits
or
ECON 430       International Economics - 3 credits

And at least two of the following:

BUS 301         Study Abroad - 0-6 credits
ECON 330       Money and Banking - 3 credits
ACCT 4601     Fundamentals of Taxation - 3 credits
ITS 342           Management Information Systems - (ACCT 3571 Accounting Information Systems may substitute for ITS 342) - 3 credits
BUS 4302       International Business - (ECON 4302 International Economics may substitutefor BUS 430) - 3 credits
FIN 400          Finance Internship - 2-7 credits

1          Not allowed for Accounting Majors.

2          BUS 430 or ECON 430 cannot be used twice to satisfy a requirement in the concentration.

 

Business Administration Major (Comprehensive) - International Business Concentration Top of Page

52 credits

Required core courses:

ITS 108           Business Computer Applications - 3 credits
MATH 151     (Calculus) or MATH 240 - 3-4 credits
ACCT 200       Financial Accounting - 4 credits
ACCT 201       Managerial Accounting - 3 credits
BUS 211         Business Law I - 3 credits
BUS 270         Business Statistics - 3 credits
ECON 250       Principles of Microeconomics - 3 credits
ECON 251       Principles of Macroeconomics - 3 credits
WRIT 209      Business and Professional Writing - 3 credits
FIN 320          Principles of Finance  - 3 credits
BUS 370         Principles of Marketing - 3 credits
BUS 380         Principles of Management  - 3 credits
BUS 495         Strategic Management (Capstone) - 3 credits

Required concentration courses:

ECON 430       International Economics - 3 credits
Either
BUS 430         International Business - 3 credits
or
ECON 333       Transportation Economics - 3 credits 

And at least two of the following:

BUS 301         Study Abroad - 0-6 credits
TRSP 430       International and Intermodal Transportation - 3 credits
ECON 435       Economic Development - 3 credits
ITS 342           Management Information Systems - 3 credits
BUS 363         Business Ethics - 3 credits
BUS 400         Business Internship (International Focus) - 2-7 credits

Complete two years of college-level course work or equivalent in one foreign language - 3-14 credits

 

Business Administration Major (Comprehensive) - Management Concentration Top of Page

61 credits

Required courses:

ITS 108           Business Computer Applications    3 credits
MATH 151     (Calculus) or MATH 240      3-4 credits
ACCT 200       Financial Accounting            4 credits
ACCT 201       Managerial Accounting         3 credits
BUS 211         Business Law I          3 credits
BUS 270         Business Statistics     3 credits
ECON 250       Principles of Microeconomics         3 credits
ECON 251       Principles of Macroeconomics        3 credits
WRIT 209      Business and Professional Writing3 credits
FIN 320          Principles of Finance            3 credits
BUS 370         Principles of Marketing        3 credits
BUS 380         Principles of Management   3 credits
BUS 495         Strategic Management (Capstone)  3 credits

Required concentration courses:

BUS 382         Human Resource Management       3 credits
BUS 405         Small Business Management           3 credits
Either:
BUS 430         International Business
or
ECON 430       International Economics      3 credits

And at least two of the following:

TRSP 300    Supply Chain Management  3 credits
ECON 3504    Microeconomic Analysis      3 credits
BUS 306      Quantitative Models for Production and Operations     3 credits
FIN 321       Managerial Finance  3 credits

And at least two of the following:

ITS 342           Management Information Systems3 credits
LSTU 303    Environmental Law and Regulations          3 credits
BUS 301         Study Abroad            0-6 credits
BUS 400         Business Internship  2-7 credits
BUS 363         Business Ethics          3 credits
BUS 371      Consumer Behavior  3 credits
BUS 4842       Marketing Strategy and Brand Management  3 credits
Either
BUS 4305       International Business         3 credits
or
ECON 430   International Economics      3 credits 

1          Students with a Finance concentration cannot use this as an elective.

2          Students with a Marketing concentration cannot use this as anelective.

3          Students with a Transportation and Logistics Management major cannot use this as an elective.

4          Students with an Economics major cannot use this as an elective.

5          Students cannot take either BUS 430 or ECON 430 to satisfy two requirements.

 

Business Administration Major (Comprehensive) - Marketing Concentration Top of Page

61 credits

Required courses:

ITS 108           Business Computer Applications - 3 credits
MATH 151     (Calculus) or MATH 240 - 3-4 credits
ACCT 200       Financial Accounting - 4 credits
ACCT 201       Managerial Accounting - 3 credits
BUS 211         Business Law I  - 3 credits
BUS 270         Business Statistics - 3 credits
ECON 250       Principles of Microeconomics - 3 credits
ECON 251       Principles of Macroeconomics - 3 credits
WRIT 209      Business and Professional Writing - 3 credits
FIN 320          Principles of Finance - 3 credits
BUS 370         Principles of Marketing - 3 credits
BUS 380         Principles of Management - 3 credits
BUS 495         Strategic Management (Capstone) - 3 credits

Required concentration courses:

BUS 371         Consumer Behavior  - 3 credits
BUS 482         Marketing Research  - 3 credits        
BUS 484         Marketing Strategy and Brand Management - 3 credits
BUS 306         Quantitative Methods - 3 credits
Either
BUS 430         International Business - 3 credits       
or
ECON 430       International Economics - 3 credits

And at least two of the following:

BUS 301         Study Abroad - 0-6 credits
BUS 373         Advertising Principles and Design - 3 credits
BUS 375         Public Relations - 3 credits
BUS 400         Business Internship - 3 credits
BUS 474         Retail Marketing - 3 credits
BUS 475         Professional Selling and Sales Management - 3 credits
BUS 477         Public Relations Cases and Problems - 3 credits

 

Business Minor Top of Page

24 credits

Required courses:

ACCT 101       Accounting for Non-Business Majors - 3 credits
ITS 108           Business Computer Applications - 3 credits
BUS 270         Business Statistics - 3 credits
ECON 235       Economics and Society - 3 credits
BUS 211         Business Law I - 3 credits
BUS 370         Principles of Marketing - 3 credits
BUS 380         Principles of Management - 3 credits
FIN 320          Principles of Finance - 3 credits

ITS 108, ECON 235, ACCT 101, BUS 270 must be taken before enrolling in BUS 370, 380 and FIN 320.

See Admission to DBE 300/400 Level Courses under the Accounting program description in this catalog.

The Business Minor is available only to students whose major is offered by a department other than the Department of Business and Economics. 

The Business Minor is not available for students with 1) a comprehensive major taken from the Department of Business and Economics or 2) the Business Administration major, which requires a minor.

 


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