Wisconsin's Public Liberal Arts College

Business Administration


2012-2014 Catalog

Business Administration

Faculty and Instructional Staff

Kay Biga, Senior Lecturer
Ethan Christensen, Assistant Professor
David Johnson, Assistant Professor
Rick Moran, Senior Lecturer

Business Administration Program

The Business Administration major works toward developing effective decision-makers and leaders in both the private and public sectors through a strong practical business education as well as a comprehensive liberal arts education. The Business Administration major offers concentrations in areas of study designed to equip students for immediate entry into professional positions.

The Business Administration major is designed to engage students in critical thinking so they can analyze problems, implement strategies, and contribute to the success of a business organization.

While pursuing the Business Administration major, students study under highly qualified faculty members who have expertise in their specialized fields as well as extensive business experience.

The Business Administration major provides degree concentrations that instill excellence, build confidence, and develop strong leadership skills that graduates can use throughout their careers.

The Business Administration major offers the following concentrations:

  • Finance
  • International Business
  • Management
  • Marketing

Student Outcomes

The Business Administration program is committed to the UW-Superior Campus assessment plan. Business Administration student learning outcomes and assessment metrics are developed through a collaborative continuous improvement process that integrates input from the campus and business communities. Our program's student learning outcomes are found at the Office of Assessment website.

Business Administration Major Requirements (non-comprehensive)

39 total credits

Required Department of Business & Economics core courses (39 credits required):

ITS 108 Business Computer Applications -- 3 credits
MATH 151 Calculus OR MATH 240 -- 3-4 credits
ACCT 200 Financial Accounting -- 3 credits
ACCT 201 Managerial Accounting -- 3 credits
BUS 211 Business Law I -- 3 credits
BUS 270 Business Statistics -- 3 credits
ECON 250 Principles of Microeconomics -- 3 credits
ECON 251 Principles of Macroeconomics -- 3 credits
WRIT 209 Business and Professional Writing -- 3 credits
FIN 320 Principles of Finance -- 3 credits
BUS 370 Principles of Marketing -- 3 credits
BUS 380 Principles of Management -- 3 credits
BUS 495 Strategic Management (Capstone) -- 3 credits

Only students who are not comprehensive majors in the Department of Business and Economics may declare this major.

Business Administration Major - Finance Concentration Requirements (comprehensive)

60 total credits

Required Department of Business & Economics core courses (39 credits required):

ITS 108 Business Computer Applications -- 3 credits
MATH 151 Calculus OR MATH 240 -- 3-4 credits
ACCT 200 Financial Accounting -- 3 credits
ACCT 201 Managerial Accounting -- 3 credits
BUS 211 Business Law I -- 3 credits
BUS 270 Business Statistics -- 3 credits
ECON 250 Principles of Microeconomics -- 3 credits
ECON 251 Principles of Macroeconomics -- 3 credits
WRIT 209 Business and Professional Writing -- 3 credits
FIN 320 Principles of Finance -- 3 credits
BUS 370 Principles of Marketing -- 3 credits
BUS 380 Principles of Management -- 3 credits
BUS 495 Strategic Management (Capstone) -- 3 credits

Required concentration courses (15 credits required):

FIN 321 Managerial Finance -- 3 credits
BUS 306 Quantitative Models for Production and Operations Management -- 3 credits
FIN 420 Principles of Insurance and Risk Management -- 3 credits
FIN 426 Investments -- 3 credits
 
BUS 430 International Business -- 3 credits
OR
ECON 430 International Economics -- 3 credits

And at least two of the following (6 credits required):

BUS 301 Study Abroad -- 0-6 credits
ECON 330 Money and Banking -- 3 credits
ECON 362 Public Finance -- 3 credits
ACCT 4601 Fundamentals of Taxation -- 3 credits
   
ITS 342 Management Information Systems -- 3 credits
OR
ACCT 3571 Accounting Information Systems -- 3 credits
   
BUS 4302 International Business -- 3 credits
OR
ECON 4302 International Economics -- 3 credits
   
FIN 400 Finance Internship -- 2-7 credits

1 Not allowed for Accounting Majors
2 BUS 430 or ECON 430 cannot be used twice to satisfy a requirement in the concentration.

Business Administration Major - International Business Concentration Requirements (comprehensive)

51 total credits

Required Department of Business & Economics core courses (39 credits required):

ITS 108 Business Computer Applications -- 3 credits
MATH 151 Calculus OR MATH 240 -- 3-4 credits
ACCT 200 Financial Accounting -- 3 credits
ACCT 201 Managerial Accounting -- 3 credits
BUS 211 Business Law I -- 3 credits
BUS 270 Business Statistics -- 3 credits
ECON 250 Principles of Microeconomics -- 3 credits
ECON 251 Principles of Macroeconomics -- 3 credits
WRIT 209 Business and Professional Writing -- 3 credits
FIN 320 Principles of Finance -- 3 credits
BUS 370 Principles of Marketing -- 3 credits
BUS 380 Principles of Management -- 3 credits
BUS 495 Strategic Management (Capstone) -- 3 credits

Required concentration courses (6 credits required):

ECON 430 International Economics -- 3 credits
   
BUS 430 International Business -- 3 credits
OR
ECON 333 Transportation Economics -- 3 credits

And at least two of the following (6 credits required):

BUS 301 Study Abroad -- 0-6 credits
TRSP 430 International and Intermodal Transportation -- 3 credits
ECON 435 Development Economics -- 3 credits
ITS 342 Management Information Systems -- 3 credits
BUS 363 Business Ethics -- 3 credits
BUS 400

Business Internship (International Focus) -- 2-7 credits

Complete two years of college-level course work or equivalent in one foreign language.

Business Administration Major - Management concentration Requirements  (comprehensive)

60 total credits

Required Department of Business & Economics core courses (39 total credits):

ITS 108 Business Computer Applications -- 3 credits
MATH 151 Calculus OR MATH 240 -- 3-4 credits
ACCT 200 Financial Accounting -- 3 credits
ACCT 201 Managerial Accounting -- 3 credits
BUS 211 Business Law I -- 3 credits
BUS 270 Business Statistics -- 3 credits
ECON 250 Principles of Microeconomics -- 3 credits
ECON 251 Principles of Macroeconomics -- 3 credits
WRIT 209 Business and Professional Writing -- 3 credits
FIN 320 Principles of Finance -- 3 credits
BUS 370 Principles of Marketing -- 3 credits
BUS 380 Principles of Management -- 3 credits
BUS 495 Strategic Management (Capstone) -- 3 credits

Required concentration courses (9 credits required):

BUS 382 Human Resource Management -- 3 credits
BUS 405 Small Business Management -- 3 credits
 
BUS 430 International Business -- 3 credits
OR
ECON 430 International Economics -- 3 credits

And at least two of the following (6 credits required):

TRSP 3003 Supply Chain Management -- 3 credits
ECON 3504 Intermediate Microeconomics -- 3 credits
BUS 3061 Quantitative Models for Production and Operations Management-- 3 credits
FIN 3211 Managerial Finance -- 3 credits

And at least two of the following (6 credits required):

ITS 342 Management Information Systems -- 3 credits
LSTU 3033 Environmental Law and Regulations -- 3 credits
BUS 301 Study Abroad -- 0-6 credits
BUS 400 Business Internship -- 2-7 credits
BUS 363 Business Ethics -- 3 credits
BUS 3712 Consumer Behavior -- 3 credits
BUS 4842 Marketing Strategy and Brand Management -- 3 credits
 
BUS 4305 International Business -- 3 credits
OR
ECON 4305 International Economics -- 3 credits

1Students with a Finance concentration cannot use this as an elective.
2Students with a Marketing concentration cannot use this as an elective.
3Students with a Transportation & Logistics Management major cannot use this as an elective.
4Students with an Economics major cannot use this as an elective.
5Students cannot take BUS 430 or ECON 430 to satisfy two requirements.

Business Administration Major - Marketing concentration Requirements (comprehensive)

60 total credits

Required Department of Business & Economics core courses (39 credits required):

ITS 108 Business Computer Applications -- 3 credits
MATH 151 Calculus OR MATH 240 -- 3-4 credits
ACCT 200 Financial Accounting -- 3 credits
ACCT 201 Managerial Accounting -- 3 credits
BUS 211 Business Law I -- 3 credits
BUS 270 Business Statistics -- 3 credits
ECON 250 Principles of Microeconomics -- 3 credits
ECON 251 Principles of Macroeconomics -- 3 credits
WRIT 209 Business and Professional Writing -- 3 credits
FIN 320 Principles of Finance -- 3 credits
BUS 370 Principles of Marketing -- 3 credits
BUS 380 Principles of Management -- 3 credits
BUS 495 Strategic Management (Capstone) -- 3 credits

Required concentration courses (15 credits required):

BUS 371 Consumer Behavior -- 3 credits
BUS 482 Marketing Research -- 3 credits
BUS 484 Marketing Strategy and Brand Management -- 3 credits
BUS 306 Quantitative Models for Production and Operations Management -- 3 credits
 
BUS 430 International Business -- 3 credits
OR
ECON 430 International Economics -- 3 credits

And at least two of the following (6 credits required):

BUS 301 Study Abroad -- 0-6 credits
BUS 373 Advertising Principles and Design -- 3 credits
BUS 375 Public Relations -- 3 credits
BUS 400 Business Internship -- 3 credits
BUS 474 Retail Marketing -- 3 credits
BUS 475 Professional Selling and Sales Management -- 3 credits
BUS 477 Integrated Marketing Communication -- 3 credits

Business Minor Requirements

24 total credits

Required courses (24 credits required):

ACCT 101 Accounting for Non-Business Majors -- 3 credits
ITS 108 Business Computer Applications -- 3 credits
BUS 270 Business Statistics -- 3 credits
ECON 235 Economics and Society -- 3 credits
BUS 211 Business Law I -- 3 credits
BUS 370 Principles of Marketing --3 credits
BUS 380 Principles of Management -- 3 credits
FIN 320 Principles of Finance -- 3 credits

ITS 108, ECON 235, ACCT 101, BUS 270 must be taken before enrolling in BUS 370, 380 and FIN 320. See admission requirements and policies for Business minor admission requirements.

The Business Minor is available only to students whose major is offered by a department other than the Department of Business and Economics.

The Business Minor is not available for students with:

  • a comprehensive major taken from the Department of Business and Economics
  • the Business Administration major, which requires a minor.

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