Wisconsin's Public Liberal Arts College

Strategic Marketing to Advance Your Organization


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Fund Development Certificate

University of Wisconsin-Superior

Old Main 102
Belknap and Catlin
P.O. Box 2000
Superior, WI 54880

ph. 715-394-8456

Fund Development Certificate

Strategic Marketing to Advance Your Organization

Effective marketing "makes things happen" in an organization.  If used strategically, it can dramatically increase an organization's impact. Mastering the foundational elements of marketing can provide organizations with focused objectives including how to increase sales, donations, and volunteer hours.

Participants will learn:

  • Marketing techniques designed for profit/nonprofit organizations
  • The role of the board and staff in marketing
  • Elements of marketing and executing a plan
  • How to prepare a marketing plan identifying:
    • Identify clear marketing goals
    • Understand the "Ps" of marketing
    • Position your organization to reach your target audience

This will be a hands-on session for participants.  Please bring electronic copies and/or hard copies of current marketing materials to the session.  This workshop is geared to staff in nonprofit, business or governmental organizations.

Instructor: Lynne Williams

 

What our participants said about this workshop:

  • "Great to have hands on time."
  • "Was an excellent training. Thank you."

Upcoming Sessions

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