Nonprofit Administration Certificate

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Working with the Media (1/2 Day)

When: Mar 6, 2014 9:00 AM to 1:30 PM

When: Mar 6, 2014 9:00AM - 1:30PM

This workshop presents ideas and techniques for you to use when working with the media as part of an overall public relations plan for your organization. Participants will discuss: who at your organization talks to the media? When is a good time of day to call an editor? Why didn't they print what you sent them? How can news of my organization lead the six-o'clock news? When is an issue considered news?

Topics to be covered include:

  • Writing a news release
  • Holding a news conference
  • Photographic opportunities
  • The editing process
  • Working with editors and advertising managers
  • Crisis communications- how to prepare for bad news

This workshop will include a panel discussion with professionals representing various segments of the media.

What our participants said about this workshop:

"I loved the fact that the actual media panel was giving insights."

"This is one of the best-if not the best- workshop I've been to."

Date/Time: Thursday, March 6, 2014 9:00AM - 4:00PM

CEUs: .45 (4.5 contact hours)

Instructor: Duke Skorich

Cost: $75 (or $69 if enrolled in the program)

Location: UW-Superior Campus, Yellowjacket Union 203

Ways to Register:

Event Contact: Julie Elliott | 715-394-8191 | jellio14{atuws}
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