Module Details

Total Clock Hours: 32

The general management module promotes a fundamental understanding of four key business areas: accounting, finance, marketing, and information systems.  This module stresses the application and use of these concepts in transportation and logistics management.  Within this context, the objectives for the general management module include understanding:

• The interrelationships between general management concepts and the transportation/logistics function
• Of basic accounting concepts and elements and the accountant's role in providing information to both internal and external users
• Financial statements and comprehending the firm's financial positioning of assets, liabilities, and owners' equity within its business strategy
• Accounting statements and developing additional data to support management decision-making
• Financial ratios, cost of capital, inventory fundamentals, and strategies for managing the cash conversion cycle
• How marketing contributes to improved performance in the marketplace
• The critical role of marketing in organizations including organizational buying, demand forecasting, and marketing/distribution strategies for different stages of the product life cycle
• How an information system is designed and its data requirements
• The applications of information systems in areas such as electronic data interchange, artificial intelligence, and expert systems

Textbooks Required for Module

Understanding Business
Authors: William Nickels, James McHugh, Susan McHugh
ISBN: 9780073524597  |  Edition: 10
Purchase at: Amazon or Publisher Website