Transportation and Logistics Certificate Program

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General Management Principles and Techniques

When: Apr 10, 2013

Start Date: Wednesday April 10, 2013
Register by: Thursday April 4, 2013
Time: At your own pace
Location: Online via Learn@UW-Superior
Instructor: TBA
Early Bird Rate: $895 ($832.50 if enrolled in the program)

Early bird rates are valid for all modules held before May 2013. A discount of $400 off the regular individual module registration rate and a savings of $1,000 if enrolled in the program!

Module starts on April 10, 2013 and runs for eight weeks.  If seeking CTL certification within a six month time frame, it is recommended to complete this course in four weeks.

Program Details

The Certified in Transportation and Logistics (CTL) online program satisfies the academic requirements to achieve CTL certification through the American Society of Transportation and Logistics (AST&L), an industry leading certification.

Module Details

The general management module promotes a fundamental understanding of four key business areas: accounting, finance, marketing, and information systems.  This module stresses the application and use of these concepts in transportation and logistics management.  Within this context, the objectives for the general management module include understanding:

  • The interrelationships between general management concepts and the transportation/logistics function
  • Of basic accounting concepts and elements and the accountant's role in providing information to both internal and external users
  • Financial statements and comprehending the firm's financial positioning of assets, liabilities, and owners' equity within its business strategy
  • Accounting statements and developing additional data to support management decision-making
  • Financial ratios, cost of capital, inventory fundamentals, and strategies for managing the cash conversion cycle
  • How marketing contributes to improved performance in the marketplace
  • The critical role of marketing in organizations including organizational buying, demand forecasting, and marketing/distribution strategies for different stages of the product life cycle
  • How an information system is designed and its data requirements
  • The applications of information systems in areas such as electronic data interchange, artificial intelligence, and expert systems

Textbooks Required for Module

Understanding Business
Authors: William Nickels, James McHugh, Susan McHugh
ISBN: 9780077630737  |  Edition: 10
Purchase at: Amazon or Publisher Website

Note: Textbooks are not included in the module cost and must be purchased by the student.

Ways to Register

Event Contact: Mike White | 715-394-8023 | mwhite17{atuws}
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