University Relations Blog
Facebook's deleting fake profiles -- is your department one?
Here's how to make sure your department's Facebook presence doesn't get caught up in the Great Facebook Delete of 2012.
Facebook is a great tool for your department to connect with audiences, but you need to do it the right way.
As reported by CNN, CNET and others In August, Facebook warned it would begin deleting fake accounts -- those that look and feel like a person but often are a business, a fictitious name or even a pet.
A month later, evidence was in that the Facebook Delete of 2012 was underway.
Most UW-Superior departments using Facebook have set up their pages properly properly and have nothing to worry about. A few, however, are using accounts with a made-up name as their sole Facebook presence.
Here's why this approach is unwise:
Act now, before your profile is deleted. Move your Facebook community to a more stable, engaging and sustainable space.
Here's how to transition from a "Made Up Name" profile to a proper Page:
Feel free to contact University Relations with questions.
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