Wisconsin's Public Liberal Arts College

Brand Review Zone B


University Marketing and Communications

Brand Review Zone B

Zone B:
Department/Office Information

Examples include websites, magazines, newsletters and special events.

Guidelines:

  • All materials must include an appropriate university logo (official logo without tagline, official logo with unit identifier, or secondary logo with unit identifier).
  • Appropriate department/office logos and identification may be used, but they should not overshadow or exceed the size of the university logo.
  • The University is appropriately described using suggested key words.
  • Complementary color palette; university color palette doesn not need to primary.
  • University brand fonts or their approved substitutes should be used. Appropriate and/or limited use of other fonts is acceptable to enhance necessary creativity for materials.
  • Primarily current, university-approved photos - especially for large and cover images.

Brand Review Zones

 

Thank you to UW-Oshkosh for granting permission to use these guidelines.


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