Wisconsin's Public Liberal Arts College

Our Brand


University Relations

Our Brand

Our brand is our promise.  

The University of Wisconsin-Superior's brand is more than a logo or a slogan.

It's physical and emotional. It's a look, feeling, and expectation. It's the sum of all the tangible and intangible characteristics that make UW-Superior distinctive and recognizable.  

Simply said, our brand is what we do, how we do it, and who we are. That's why we all play an important role in marketing and communications at UW-Superior. 

Further, it's the individuality of the programs and departments that makes the University distinctive. Working together to communicate a consistent message and "look" - without losing sight of our individuality - is a powerful way to increase public awareness of our brand.  

That's why the University Relations Team is here.

Working closely with you, we'll not only assist you in achieving your program or department marketing goals, but we'll do so in a way that strengthens the overall UW-Superior brand.  

In this website you'll find design standards, logo downloads, templates, and more. And if you don't have the expertise or time to develop your marketing strategies or materials, University Relations can help!


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