Website Redesign Blog
Survey results guide interim home page changes
Amid the holiday hubbub last month, more than 100 students, staff and faculty members answered a Qualtrics survey about interim refinements to UW-Superior's home page.
These refinements are not part of the full-scale website redesign, which is being led by Figleaf Software. Rather they're being made partly to respond to market competition and partly to place a stronger emphasis on messaging and visuals, which are expected to play a larger role in the full redesign.
Respondents were asked to view three versions of the UW-Superior home page and click on the elements that first attracted their attention. Although there were some minor differences between the versions, "heat maps" of each design showed a strong preference for the expanded messaging and visual spaces you see on today's home page.
For information on next steps in the overall redesign process, check back here with the Redesign Blog.
Copyright © The Board of Regents of the University of Wisconsin System
University of Wisconsin-Superior is an equal opportunity educator and employer