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Website Redesign Blog

Website Redesign

Website Redesign Blog

January 13, 2014

Survey results guide interim home page changes

Amid the holiday hubbub last month, more than 100 students, staff and faculty members answered a Qualtrics survey about interim refinements to UW-Superior's home page. 

homepage-survey-imageThese refinements are not part of the full-scale website redesign, which is being led by Figleaf Software. Rather they're being made partly to respond to market competition and partly to place a stronger emphasis on messaging and visuals, which are expected to play a larger role in the full redesign.

Respondents were asked to view three versions of the UW-Superior home page and click on the elements that first attracted their attention. Although there were some minor differences between the versions, "heat maps" of each design showed a strong preference for the expanded messaging and visual spaces you see on today's home page.

For information on next steps in the overall redesign process, check back here with the Redesign Blog.

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