UW-Superior's Visual Identity System sets standards of unified design to assist the University and its employees in their communications with constituents.

The Visual Identity System's goal is to be accurate and consistent in promoting UW-Superior's identity.

The university logo, seal, names, colors, and graphics covered in this guide are the only ones to be used on external print or electronic communications, as well as internal communications with a shelf life of 3 months or more.

The policies and procedures of the Visual Identity System cover all units and agencies of the University, any enterprise with funds administered by the University and any unit identifying itself with UW-Superior.