University Relations Office
University of Wisconsin-Superior
Old Main 314
Belknap and Catlin
P.O. Box 2000
Superior, WI 54880
University Marketing and Communications
Typography refers to the art of using typefaces (often called fonts) in a manner that makes documents easy to read, consistent and professional in appearance.
The suggested typefaces should be used on all external communications. They are also preferred for internal communications with a shelf life of three months or more. Consistent use of these typefaces will establish a long-lasting, easily recognizable and memorable visual identity.
For the body or main copy portion, the preferred serif typefaces are Palatino Linotype (or Palatino) or Times New Roman (or Times). Serif vs. sans serif
The preferred sans serif typefaces are Helvetica, Arial, or Candara.
Other typefaces may be used on publications that will receive limited distribution. For example, an event invitation may use a typeface appropriate to the season. When used appropriately and in limited amounts, some other typefaces may be used in headlines.
Copyright © The Board of Regents of the University of Wisconsin System
University of Wisconsin-Superior is an equal opportunity educator and employer