Communicating Arts - Media

TYPE: Minor/Concentration of Communicating Arts
DEGREE: B.A.
DEPARTMENT: Communicating Arts Department

LOCATION: On-Campus/Online
4-YEAR PATHWAY: Graduate in 4 Years

General Description

Report on a conflict, cover a rally, film a heart-wrenching tale or manage a website for your community to access the most up-to-date news and events.

Whether you're writing an article, filming a news segment, managing a website or analyzing media trends themselves, you'll be communicating in a specific way to a specific audience.

Within the Media concentration is a vast array of specialized techniques and knowledge bases.

Choose one of our four tracks specific to various media in the Media concentration within the Communicating Arts major to learn these unique communication techniques.

Media Studies Track

As fewer people read and rely upon traditional media, news reporting and the media landscape is changing.

Examine and adapt to this evolving landscape as you analyze, critique and take part in producing content for contemporary media outlets.

Journalism Track

Journalists serve a vital role in a democratic society, providing information and news from all sides directly to the people.

Through studying interviewing and reporting techniques and writing leads, news stories, profiles and editorials on deadlines, you will create and maintain a portfolio as well as prepare to work in diverse media. 

Journalism may also be taken as a minor.

Digital Cinema Track

Movies are more than mere entertainment. They can be an art form and a method of cultural communication as well. Be a part of the possibilities.

With courses in documentary video production, narrative video production, digital video production, screenwriting and more, you'll cultivate a balance of theory, technique and practice in the art of digital film-making.

Interactive Media Track

Whether you walk into an office, an 8th grade science classroom or big-box retailer, almost every person you encounter has a smartphone and one or more social media profiles. What are they all looking at? Interactive media.

From starting the newest app fad or keeping an organization's website and social media pages up-to-date, you're producing, consuming and distributing interactive media.

Learn the theory and technique of content production across a variety of electronic media as you engage in digital audio and video production, digital graphics and effects and advertising principles and design.

Program Outcomes

Through a concentration or a minor in Media at UW-Superior, you will:

  • Understand the changing nature of media.
  • Work effectively with different media.
  • Learn and practice basic and advanced media-specific skills, such as news gathering and reporting and video and audio production.
  • Build a strong academic background and practical portfolio.

The Media minor is also available online through UW-Superior's Distance Learning Center.

Career Opportunities

Studying various media techniques will open doors to many different professional career options including:

  • Media production
  • Radio/television broadcasting
  • Newspaper reporter or editor
  • Film video editor or director
  • Promotions director
  • Arts administrator
  • Non-profit organization director

Did You Know?

Experience can be gained through campus organizations and activities such as University Advancement, the Promethean student newspaper and University Video Production, which sponsors an annual showcase of student productions.

Holden Fine and Applied Arts Center houses two theatres, a scene workshop, a television studio and media lab and studios of the Wisconsin Public Radio Station (KUWS 91.3). 

  • Class of: 2017
    I have always felt incredibly welcome on campus. I think that was part of the reason why I decided not to go back to my old school and pursue a degree at UW-Superior instead." Read more.
  • Class of: 2019
    I want to be involved with doing as much as possible to get as much experience as possible. Read more.
  • Class of: 2012
    I enjoyed coming to Superior and taking advantage of the opportunities that extended beyond campus. Read more.

Communicating Arts - Media Links

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Communicating Arts
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Communicating Arts - Media
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