University of Wisconsin-Superior
Swenson Hall 1061
Belknap and Catlin
P.O. Box 2000
Superior, WI 54880
Mon - Fri 7:45am - 4:30pm
Name: Ryan Yingling
Major and graduation year: Business Administration with a concentration in Management 2004
Job Title: General Manager
Organization/ Place of work: Screen Graphics/Uniform Connection-Screenprinting, Embroidery, Uniforms, and Promotional Products
-I am responsible for day to day operations, in charge of all employees, customer service, graphic artists, production, purchasing, and sales. I am also responsible for bookkeeping, human resources, A/P, A/R, etc….pretty much anything and everything in operation of the business.
-I love the day to day contact with my staff and customers.I also love watching a customer come in with an idea and everyone pulling together from CSR's, to the artist, to production, and then the final product.There is a great sense of accomplishment when you see the faces of the customers when they receive their products!We also are able to adapt and change very quickly, "on the fly", to suit our customers' needs/wants.
-As much as I love my staff, it also brings a unique number of challenges.We are a small business with 11 employees so we work very closely together and know each other very well.It is a challenge to balance co-worker and boss.When discipline is needed, it is difficult to wear different hats in the business and go from co-worker/friend to disciplinarian very quickly.
-Most of my time is spent between my office and in production.I do spend a certain amount of time in meetings both inside and outside the business.I am constantly trying to juggle between reporting, production, and sales.
-This industry is brand new to me.I have been with SG/UC for about 1 ½ years, but I have been managing businesses for nearly 10 years.I have always been drawn to managing and motivating people since I can remember.Every job I have ever had, I have always eventually been put into a management position.
-My biggest qualification was my experience.I have over 15 years of management experience, but to get that experience, my degree in business management is what got me in the door in most of those jobs.It was a good combination of both.
-You must be open to change.On a daily basis, you must change and adapt with your customer.If they change their buying habits or the ways they obtain products, you must change with them or they will find someone else.The biggest example of that is social media.Since I was hired, we have increased our Facebook presence to attract more customers and to give them an easier access to us.
-I was not involved in many organizations in college, because of lack of time.I worked full time and went school full-time.I often worked 30-40 hours per week, had anywhere from 12-18 credits, and work 10-20 hours a week at my internship/work study.What this did do was, teach me outstanding time management skills, which I use every day.It is difficult to balance everything I need to do on a daily basis, between work and personal life.I would recommend being involved in as many "social or community" organizations as possible, such as the Superior Jaycees.Since I have been involved with them, I have made great contacts that have helped me along, both personally and professionally.
-Both of my degrees are appropriate for this line of work.I also have a degree in Marketing from WITC-Superior.I use what I have learned in both my Marketing and Business Management degrees everyday and have helped me get to where I am today.
-I really hope to still be in this position in the next 5-10 years, but hopefully have helped this business double in size and increased our market share in this community.
-I don't think I have any words of advice per say, but more of me learning from my mentor.By watching how he conducted himself both personally and professionally, he showed me to be the best at whatever I was doing.He is also an outstanding leader.The things I have learned from him in past ten years have been invaluable to me.
-Keep your mind open.The direction you want to go is not necessarily the same road you will end up on.Keep learning as much as you can, and be humble enough to accept help from others that will help shape you as a manager and leader.
-I honestly would have taken more sociology classes and learned more about human behavior.I am constantly learning from people and learning how to interact with different people.I also would have paid more attention to accounting classes.I was on a path to be a manager and didn't think I would need a wide selection of knowledge.In my current career, I am a manager, but also a bookkeeper.I have had to relearn a lot of information from college in the past couple years.
-My opinion is that it depends.I think in my situation, it was more important that I had a degree and my experience is what got me the job.It may depend on the situation.
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