Nonprofit Fundraising and Revenue Development

In an environment of seemingly ever-shrinking resources, maximizing fundraising investments and other revenue sources is more critical than ever. Participants completing this certificate will have the basic information required to develop, implement and assess a revenue and fundraising plan. They will also be knowledgeable about different types of fundraising and revenue generation and be able to assess the pros and cons of each type under many different scenarios.

Workshops can be taken separately without enrolling in Certificate program.

For more information on this certificate please contact Brenda Dalpiaz.


Complete certificate (24 hours): $501 ($119/6-hour session + transcript fee)

Individual Workshops: 1 day - $139; 2-day - $278

Workshops Expand All

Strategic Revenue Development and Fundraising

2 day class – 12 hours

Day 1: Developing your Revenue Model

This session will provide the information and help necessary to develop a solid business and revenue plan for your organization by investigating the Mission / Margin Matrix; considering revenue diversity, earned income, and social enterprise. It will also provide an understanding of why people give, using Program Logic as a means of generating revenue, as well as ethical issues in fundraising and working with donors.

Day 2: Developing your Case for Support

Your organization’s case for support forms the skeleton of all fundraising and marketing for your organization including grant proposals, direct mail, brochures, etc. This session will look at researching the need and developing written text that provides logical and emotionally based motives for giving. It will also consider program evaluation and reporting on outcomes and impact as a component of that case for support and the motivations for giving.

Grant Writing and Solicitation

“Getting grants” is not easy, especially in many rural areas. With steep competition for the grants that are available, making informed grant-seeking decisions is critical. From research to stewardship, this session will cover seeking corporate, foundation and government grants. Discussion will include researching opportunities, approaching funders, writing and submitting the proposal, reporting to your donor and follow-up with your funder – as well as what to do if you don’t get what you requested.

The Tactics and Management of Individual Fundraising

Developing support from Individuals is critical to a nonprofit. This session will cover identifying prospective donors and using research data and databases. Fundraising tactics including mail, phone, web, social media, estate and legacy gifts, capital campaigns, endowments, and fundraising and/or friend-raising events will be discussed. Managing cost to raise a dollar and other fundraising management techniques will be covered as well as the importance of donor stewardship.