Nonprofit Fundraising and Revenue Development

2 day class – 12 hours

Day 1: Developing your Revenue Model

This session will provide the information and help necessary to develop a solid business and revenue plan for your organization by investigating the Mission / Margin Matrix; considering revenue diversity, earned income, and social enterprise. It will also provide an understanding of why people give, using Program Logic as a means of generating revenue, as well as ethical issues in fundraising and working with donors.

Day 2: Developing your Case for Support

Your organization’s case for support forms the skeleton of all fundraising and marketing for your organization including grant proposals, direct mail, brochures, etc. This session will look at researching the need and developing written text that provides logical and emotionally based motives for giving. It will also consider program evaluation and reporting on outcomes and impact as a component of that case for support and the motivations for giving.

“Getting grants” is not easy, especially in many rural areas. With steep competition for the grants that are available, making informed grant-seeking decisions is critical. From research to stewardship, this session will cover seeking corporate, foundation and government grants. Discussion will include researching opportunities, approaching funders, writing and submitting the proposal, reporting to your donor and follow-up with your funder – as well as what to do if you don’t get what you requested.

Developing support from Individuals is critical to a nonprofit. This session will cover identifying prospective donors and using research data and databases. Fundraising tactics including mail, phone, web, social media, estate and legacy gifts, capital campaigns, endowments, and fundraising and/or friend-raising events will be discussed. Managing cost to raise a dollar and other fundraising management techniques will be covered as well as the importance of donor stewardship.