2 day class – 12 hours
Day 1: Developing your Revenue Model
This session will provide the information and help necessary to develop a solid business and revenue plan for your organization by investigating the Mission / Margin Matrix; considering revenue diversity, earned income, and social enterprise. It will also provide an understanding of why people give, using Program Logic as a means of generating revenue, as well as ethical issues in fundraising and working with donors.
Day 2: Developing your Case for Support
Your organization’s case for support forms the skeleton of all fundraising and marketing for your organization including grant proposals, direct mail, brochures, etc. This session will look at researching the need and developing written text that provides logical and emotionally based motives for giving. It will also consider program evaluation and reporting on outcomes and impact as a component of that case for support and the motivations for giving.