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Fund Development Certificate

University of Wisconsin-Superior

Old Main 102
Belknap and Catlin
P.O. Box 2000
Superior, WI 54880

ph. 715-394-8456

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Fund Development Certificate

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Strategic Marketing

When: May 23, 2013 9:00 AM to 4:00 PM

Effective marketing "makes things happen" in an organization.  If used strategically, it can dramatically increase an organization's impact. Mastering the foundational elements of marketing can provide organizations with focused objectives including how to increase sales, donations, and volunteer hours.

  • Participants will learn:
  • Marketing techniques designed for profit/nonprofit organizations
  • The role of the board and staff in marketing
  • Elements of marketing and executing a plan
  • How to prepare a marketing plan identifying:
    • Identify clear marketing goals
    • Understand the "Ps" of marketing
    • Position your organization to reach your target audience

This will be a hands-on session for participants.  Please bring electronic copies and/or hard copies of current marketing materials to the session.  This workshop is geared to staff in nonprofit, business or governmental organizations.

Date/Time: Thursday May 23, 2013 9:00 AM - 4:00 PM

CEUs: .6 (6 contact hours)

Instructor: Mary Tripp

Cost: $129 (or $119 if enrolled in the program)

Location: UW-Superior Campus Swenson Hall 2020

Ways to Register:

Event Contact: Mike White | 715-394-8023 | mwhite17{atuws}
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