Strategic Marketing - May 29, 2014 - Fund Development Certificate - UW-Superior News and Events

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Fund Development Certificate

University of Wisconsin-Superior

Old Main 102
Belknap and Catlin
P.O. Box 2000
Superior, WI 54880

ph. 715-394-8456

Fund Development Certificate

News and Events Details

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Strategic Marketing

When: May 29, 2014 9:00 AM to 4:00 PM

When: May 29, 2014 9:00AM - 4:00PM

Effective marketing "makes things happen" in an organization. If used strategically, it can dramatically increase an organization's impact. Mastering the foundational elements of marketing can provide organizations with focused objectives, including how to increase sales, donations, and volunteer hours.

Participants will learn:

  • Marketing techniques designed for profit/nonprofit organizations
  • The role of the board and staff in marketing
  • Elements of marketing and executing a plan
  • How to prepare a marketing plan identifying:
    • Marketing goals
    • Understanding the P's of marketing
    • Position your organization to reach your target audience

This will be a hands-on session. Please bring materials of current marketing materials to the session. This workshop is geared to staff in nonprofits, business, or governmental organizations.

What our participants said about this workshop:

"Great to have hands-on tutorial time."

"Was an excellent training. Thank you!"

Date/Time: Thursday, May 29, 2014 9:00AM - 4:00PM

CEUs: .6 (6 contact hours)

Instructor: Lynne Williams

Cost: $129 (or $119 if enrolled in the program)

Location: UW-Superior Campus, Yellowjacket Union 203

Ways to Register:

Event Contact: Julie Elliott | 715-394-8191 | jellio14{atuws}
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