EXSITE! Structured Interviews
Where there are only a few stakeholders or customer representatives, an interview may be appropriate, though take into account that sometimes people will be reluctant to criticize service directly to the person who delivers it. Be aware, too, that interviews tend to yield qualitative rather than quantitative information, so a small questionnaire administered as part of the interview may help generate more quantitative data. If interviews are used, a standard approach should be used for all stakeholders, and a structured interview will need to be planned.
Adapted from 2004 Monash University ABN 12 377 614 012 Last updated: 23 May 2005 – Maintained by email@example.com