Terry Mattson Download Terry's VCard

Governance Committee

Give to UW-Superior - UW-Superior

Terry Mattson, UW-Superior class of 1984, became President & CEO of Visit Saint Paul and the RiverCentre in 2014. He previously spent nearly 28 years at Visit Duluth in various capacities. He has three decades of experience in tourism and was CEO of Duluth, Minnesota's official destination marketing organization, Visit Duluth, since 1990. Mattson received the "Roger Toussaint Award" for lifetime achievement from the Minnesota Association of Convention and Visitors Bureaus in 2014. He was also named Minnesota's 2012 "Outstanding Individual in Tourism" by Explore Minnesota Tourism. 

Terry serves on the Minnesota Governor's Tourism Advisory Council, the Minnesota Tourism Growth Coalition and the Minneapolis Saint Paul Airport Foundation. He's been active on countless boards and committees including the Minnesota Lodging Association, Minnesota Film & Television Board, Minnesota Arrowhead Association, Destination Marketing Association International and the Minnesota Association of Convention and Visitors Bureaus. He also serves on the Minnesota Tourism Center Advisory Committee and Minnesota's Statewide Branding Taskforce. 

Away from professional pursuits Mattson enjoys travel, cherishing life with family, pets and friends along with time at his family farm in northern Wisconsin. An avid outdoorsman, Mattson is also a passionate motorcycle and mountain bike rider.