Brand Review Zones | University Marketing and Communications
The audiences and messages across campus vary greatly, and design standards will be different depending on a number of factors. Here's a guide to help you determine your project's "zone" and all of the elements you should consider in the design process.
Zone A: University Recruitment, Fundraising, Alumni Relations
Examples are university promotions, fundraising, community outreach and annual reports. Zone A Guidelines
Zone B: Department/Office Information
Examples are websites, magazines, newsletters and special events. Zone B Guidelines
Zone C: Short-term Promotions
Examples are special, one-time events, concert posteres and email banners. Zone C Guidelines