Brand Review Zones | University Marketing and Communications

The audiences and messages across campus vary greatly, and design standards will be different depending on a number of factors. Here's a guide to help you determine your project's "zone" and all of the elements you should consider in the design process.

Zone A: University Recruitment, Fundraising, Alumni Relations

Examples are university promotions, fundraising, community outreach and annual reports. Zone A Guidelines

Zone B: Department/Office Information

Examples are websites, magazines, newsletters and special events. Zone B Guidelines

Zone C: Short-term Promotions

Examples are special, one-time events, concert posteres and email banners. Zone C Guidelines

Zone D: Student Organizations and Internal-only Promotions

Examples are banners, table cloths and internal campus flyers/posters. Zone D Guidelines