Brand Review Zone A

Zone A:
University Recruitment, Fundraising, Alumni Relations

Examples include university promotions, fundraising, community outreach and annual reports.


  • All materials must include the official university logo ("swoosh" logo without tagline).
  • Appropriate department/office logos and identification may be used, but they should not overshadow or exceed the size of the university logo.
  • University color palette, with complementary color palette used for accents/enhancement.
  • University brand fonts or their approved substitutes should be used. Appropriate and/or limited use of other fonts is acceptable to enhance necessary creativity for materials.
  • Current, university-approved photos and images.

Thank you to UW-Oshkosh for granting permission to use these guidelines.