Wisconsin's Public Liberal Arts College

Website Redesign Project

University Marketing and Communications

Website Redesign Project

UW-Superior Website Redesign Project


The University of Wisconsin-Superior's website is undergoing a complete redesign.


Email and digests will serve as a primary means of communication about the redesign process. Feel free to ask questions or comment on blog posts.

Main goals

  • Provide a more engaging, useful experience for external audiences.
  • Design website to be more mobile-friendly.
  • Improve website organization.
  • Review all website content for quality and accuracy.


Preliminary work for the redesign began in early 2013 with internal scope and needs discussions as well as vendor, RFP and contract research. By late 2013, nearly 80 students, faculty and staff members took part in listening and feedback sessions led by Figleaf Software, the redesign vendor. 

Figleaf, of Washington, D.C., has been contracted to do design and technical work as well as manage the overall project. Anticipated launch date is Spring of 2015.

The university's Web Team and Figleaf are working closely to complete project milestones.

Web Advisory Group of students, faculty and staff will advise the Web Team.

General timeline:

  • Early 2013: internal scope discussions, vendor research
  • Mid-2013: Vendor Selection
  • Late 2013: Vendor-led focus groups / listening sessions on campus; creative brief
  • Early 2014: On-campus vendor consultation, general requirements, navigation, general design treatments
  • Mid-2014: Detailed designs of home page and Internal pages, technical requirements
  • Mid-2014: Departmental and site-wide content audits
  • Mid-2014: Working wireframe models of pages demonstrating responsive design elements
  • Late 2014: Content Migration, testing, integration of other systems
  • Early 2015: New Website Launch

Content inventory and audit

The redesign project includes an inventory and audit of all website content, which began in June 2014.

All university departments and programs will have an opportunity to review the content on their web pages for accuracy and timeliness and report their recommendations back to the Web Team. 

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