The University Logo

Please read this entire section carefully before using the logo. Proper use of the UW-Superior logo is important to increase recognition and in providing a consistent and professional image for the University.

Rules for using the University logo apply to all departments and organizations, and to all off-campus organizations using the logo with permission. If you have questions about how to use the logo, contact University Marketing and Communications.

Logo Downloads

You can download logos in various formats here.

Using the Logo


The above format is the preferred version of the UW-Superior logo.

Refer to the Brand Review Zones for guidelines on using individual unit logos.

Logo Guidelines


  • stretch the logo, reapportion it or distort it in any way.
  • make other words or images superior to the University logo. Department, office, or program names may be prominently displayed on printed or electronic material, but cannot be portrayed as being of the same or greater significance than the University logo.
  • use the logo smaller than 1.5 inches wide.
  • position the logo at an angle.
  • redraw the logo or substitute a different font.
  • combine with another logo or other graphic element.
  • enclose the logo within a shape.
  • allow other visual elements (words, other logos, photos, etc.) to crowd the logo. To maintain this, an established area of isolation exists around the logo.