The University of Wisconsin-Superior welcomed high school students from across the region for Transportation and Logistics Day on Friday, October 24, in the Yellowjacket Union. This annual event was designed to introduce students to the dynamic field of transportation and logistics management through hands-on experiences and direct engagement with industry professionals.

Held on the UW-Superior campus, the event highlighted the four modes of transportation in the Twin Ports area and featured interactive sessions with prominent employers, including Halvor Lines, Minnesota Sea Grant, BNSF, and Enbridge. Attendees also had the opportunity to connect with current UW-Superior students majoring in transportation and logistics management to gain firsthand insights into the program and its career opportunities.

The day began with a welcome address from Daniel Rust, professor of transportation and logistics management and director of UW-Superior’s School of Business and Economics, along with Mike McCoshen, administrator of the Great Lakes St. Lawrence Seaway Development Corporation (GLS), a division of the U.S. Department of Transportation.

“The transportation and logistics management bachelor’s degree program at UW-Superior is unique within the region and the only program of its kind in Wisconsin,” said Rust. “With an outstanding placement rate, T&L graduates find a broad range of employment opportunities right here in the Twin Ports, as well as throughout the nation and the world. We were delighted to welcome high school students to this year’s Transportation and Logistics Day, and we are grateful for all the participating companies and organizations that made this event possible.”

Transportation and Logistics Day reflected UW-Superior’s commitment to preparing students for in-demand careers while strengthening ties with regional industry partners and fostering educational opportunities for the next generation of logistics professionals. Funding for this project was provided by the Freshwater Collaborative of Wisconsin.