Students from the University of Wisconsin-Superior’s business analytics, finance, international business and supply chain management programs recently represented the university at the 2025 Supply Chain Case Competition, hosted by the University of St. Thomas in Minneapolis.

Held October 23–24, the competition brought together teams from seven leading Midwestern undergraduate supply chain programs, including Iowa State University, University of Minnesota-Twin Cities, St. Cloud State University, University of St. Thomas, UW-Madison, UW-Eau Claire and UW-Superior.

UW-Superior was represented by Sharan Kanugovi of Bangalore, India; Marshall Morris of Superior and Vitor Sasaya Sakakibara of São Paulo, Brazil. The team was coached by Mei Cao, director of the Transportation and Logistics Center and professor of transportation and logistics management and supply chain management.

Sakakibara noted, “We gained hands-on experience with a real-world supply chain problem and are very thankful to Dr. Cao for mentoring us throughout this event.”

During the event, participants analyzed a complex case focused on optimizing a chemical company’s distribution network. Teams were given six hours to analyze a large dataset and present strategic recommendations to a panel of industry judges representing the company featured in the case.

“Even though it was a challenging day, we were proud of our solution and grateful for the experience,” said Morris. “We would definitely do it again.”

In the final standings, UW-Madison earned first place, Iowa State University second and University of Minnesota-Twin Cities third.

While UW-Superior did not place in the top three, judges praised the team for their strong quantitative skills, insightful recommendations and professionalism.

“The dataset was unlike anything we were expecting and more challenging than anticipated,” said Kanugovi. “Those six hours were rigorous and stressful, but I loved every aspect of it.”

Reflecting on the experience, Cao said, “Beyond the competition itself, the true value lies in the learning opportunities it provided. The challenges our students faced and the strategies they developed have strengthened their skills and confidence as future supply chain management professionals.”

As part of their trip, students toured Target’s Distribution Center in Fridley and visited the company’s Minneapolis headquarters, gaining firsthand insights into large-scale retail logistics and opportunities to connect with industry leaders.

“I am so proud of our team’s performance throughout the competition,” said Cao. “Their hard work, commitment, and teamwork truly stood out. Watching them collaborate, problem-solve, and represent UW-Superior with such enthusiasm and professionalism has been a highlight for me.”

The students expressed their gratitude to the University of St. Thomas, the Intermodal Association of North America (IANA), and the Transportation and Logistics Research Center for their support in providing this exceptional educational experience.