Media Toolkit

UW-Superior at a Glance


The University of Wisconsin-Superior, part of the Universities of Wisconsin system, is a nationally recognized public institution. Located on the shore of Lake Superior in the Superior-Duluth metro area, UW-Superior serves over 2,800 students. It offers more than 50 undergraduate majors, select graduate and online programs, Division III athletics and community-focused research and continuing education. 

Founded in 1893, the University of Wisconsin-Superior is dedicated to intellectual growth, career preparation and community engagement. With a tradition of innovation, inclusivity and hands-on learning, UW-Superior prepares students to thrive as leaders and global citizens while contributing to the vitality of the region and beyond.

Designed for media use, this toolkit offers quick access to UW-Superior’s brand resources, institutional facts and contact information.

Fast Facts
Logo Brand Guidelines
Official Colors
Typography Brand Guidelines
In the News
Social Media

Fast Facts

From small class sizes and nationally recognized community engagement to award-winning academic programs, our Fast Facts highlight the people, impact and opportunities that define our campus. Explore the full Fast Facts page for up-to-date statistics, points of pride and top programs.

UW-Superior Fast Facts

Brand Guidelines

Horizontal

Logo for the University of Wisconsin-Superior featuring a bold black and yellow S graphic on the left and the words University of Wisconsin Superior in black text on the right.

Full Color

UWS_Logo_Horizontal_Full_CMYK_Color_jpgDownload
UWS_Logo_Horizontal_Full_CMYK_Color_pngDownload
Logo of the University of Wisconsin-Superior with a stylized yellow and black S on the left and bold white text that reads University of Wisconsin Superior on a black background.

Outline

UWS_Logo_Horizontal_Outline_CMYK_Color_jpgDownload
UWS_Logo_Horizontal_Outline_CMYK_Color_pngDownload

Vertical

The logo for the University of Wisconsin–Superior featuring a bold yellow and black stylized S above the words University of Wisconsin Superior in capital letters.

Full Color

UWS_Logo_Vertical_Full_CMYK_Color_jpgDownload
UWS_Logo_Vertical_Full_CMYK_Color_pngDownload
University of Wisconsin-Superior logo with a stylized yellow and white S and UWS emblem above bold white text on a black background.

Outline

UWS_Logo_Vertical_Outline_CMYK_Color_jpgDownload
UWS_Logo_Vertical_Outline_CMYK_Color_pngDownload

Buzz

Cartoon illustration of a yellow and black hornet with large wings, a smiling face, clenched fist, and one hand on its chest, appearing energetic and ready to move—perfect for the UW-Superior Media Toolkit.

Full Color

2-color-buzz 1_jpgDownload
2-color-buzz 1_pngDownload

Official Colors

Primary Color

Yellow

CMYK: 0 16 100 0
RGB: 255 210 0
HEX: #FFD200

Secondary Colors

Black

CMYK: 100 100 100 100
RGB: 0 0 0
HEX: #000000

White

CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #FFFFFF

Tertiary Colors

Forest Green

CMYK: 30 97 100 40
RGB: 0 80 87
HEX: #005057

Light Green

CMYK: 5 5 12 0
RGB: 221 240 235
HEX: #DDF0EB

Blue

CMYK: 4 68 84 0
RGB: 0 94 255
HEX: #146AFF

Typography

Black letters Aa in a bold, sans-serif font appear above the words Industry Bold on a white background, showcasing the Industry Bold typeface as featured in the UW-Superior Media Toolkit.
Black text displays the letters “Aa” in large font above the words “Bio Sans Bold” in a smaller font, all centered on a white background, as featured in the UW-Superior Media Toolkit.
The image features the letters Aa in bold black font above the text Industry Black, highlighting the Industry Black typeface. This clean, white-background design is part of the UW-Superior Media Toolkit.
Black text on a white background shows the letters Aa in large font above the words Bio Sans Regular in smaller letters, demonstrating the Bio Sans Regular typeface featured in the UW-Superior Media Toolkit.

Download Industry Bold and Black

Download Bio Sans Bold and Regular

In the News

Stay connected to everything happening at UW-Superior and never miss out.

View All News

In the Media

Social Media

Black stylized “X” logo with bold lines on a light gray background, featuring sharp angles and a modern, minimalist design.
A black rectangle with rounded corners featuring a white play button (triangle) in the center, representing the YouTube logo.